Exclusive Los Angeles brand Joyrich, holds one basic concept close to heart. That is happiness, freedom and self-expression equals a rich and joy-filled life. Founder Tom Hirota launched the full range men's and women's label in February 2008 with a "think outside the box" mentality. Exploring a unique L.A. meets Japan style, Joyrich met the world with a fresh, forward thinking perspective.
Gardengirl Enterprises founder Yiling Cheng was the first retailer of the colorul and pattern-driven brand in Taiwan, carrying them in NEU!, her select shop located in Taipei's East District (
http://www.neu.tw 台北市大安區敦化南路一段177巷17號 ). Talks began in 2010 with Mr. Hirota to open a brand store in Taiwan. So the two entreprenuers collaborated to bring you the opening of one of the hottest labels in fashion. Celebrities from all around the world slip on the bold prints of Joyrich. See some Taiwanese celebrities in Joyrich
here.
On September 23rd, the official grand
opening party will take place at the store located in Taipei's fashion savvy East District. Party starts at 3PM and carries on with the afterparty at
Primo. Check out the event listing for more details.
http://www.joyrichclothing.comJoyrich Facebook
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